About Us

A Legacy of Eye Care

Our journey started in a bustling heartland neighbourhood in 1997. From our modest beginnings in Clementi, we have since flourished into Singapore's largest homegrown optical retailer chain.

More Than Just Eyewear

Your partner in all things eye care, we create a welcoming space where your needs are genuinely heard and understood. Our team of eye care pros continuously strive to stay ahead of the curve, keeping abreast of the latest trends and technologies in the optical industry.


Vision, Mission and Core Values

Our mission is to provide quality yet affordable vision care, while prioritising the overall customer experience.

Our vision is to inculcate the importance of vision care and be the leading one-stop hub for all optical needs.

Our core values of authenticity, professional excellence, and a heart to serve are the pillars that define us.